Thoughts on building software that lasts
Insights on web development, design, Laravel, the TALL stack, and building software that matters.
Laravel 13.22 Adds a Small Attribute With a Big Payoff for Complex Apps
Laravel 13.22's BindWhen attribute makes conditional dependencies easier to read, test, and change as a business application grows.
Your Customers Are Asking AI for a Plumber in Fayetteville. Are You in the Answer?
Nearly half of consumers now use AI like ChatGPT to find local businesses. Here's how Northwest Arkansas companies become the name it recommends.
Before You Pay for SEO, Finish the Free Profile Google Already Gave You
Most Northwest Arkansas businesses pay for SEO while leaving their Google Business Profile half-built. Here's what to finish first, and why it wins more leads.
City-Level Keywords Aren't Local Enough Anymore
Whole-city local SEO is losing ground to neighborhood-level signals. Here's what actually moves rankings in 2026, from a shop that builds local pages for a living.
The Client Brief Template
A one-page PDF that helps you clarify your project before you talk to any developer. Covers goals, audience, scope, budget, and timeline. Fewer surprises, better outcomes.
Have a project ready to start?
Whether you need a full-stack application, a design refresh, or a technical partner who gets it — we'd love to hear about it.