Thoughts on building software that lasts
Insights on web development, design, Laravel, the TALL stack, and building software that matters.
Build Integrations You Can Walk Away From
A Laravel WhatsApp package hides two backends behind one interface. That design choice separates integrations you control from ones your vendor controls.
Why Every AI Startup Site Looks the Same (and When Yours Should Too)
A parody component library of startup design tropes hit 900+ points on Hacker News. The uncomfortable part: the tropes work. Here's how to decide which ones belong on your site.
AI Is Eating Your Google Traffic. Here's How to Get Cited Instead.
Sixty percent of searches now end without a click. Rankings matter less. Citations matter more. Here's what that actually means for your website in 2026.
The Web Accessibility Deadline You Probably Missed (And What to Do Now)
Title II hit April 24. Private sites face record ADA litigation. Here's what WCAG 2.2 actually means for your business — and where to start.
How Mattress Firm Increased Conversions 43%: What Your E-Commerce Site Is Missing
A breakdown of Mattress Firm's redesign strategy and the UX improvements that drove a 43% conversion lift—and how your e-commerce business can apply these tactics.
What Visitors See First Determines If They Stay (Or Leave Forever)
Most small business websites lose visitors in the first few seconds — not because of bad design, but because the first viewport fails to answer one simple question. Here's how to fix it.
Why Most Small Business Websites Look Like They Were Built in 2015
It's not a budget problem. It's not a skill problem. It's a timing problem — and it compounds quietly until the gap is embarrassing. Here's how to close it.
Why I Always Recommend Starting With Mobile
Mobile-first design isn't a trend — it's how most of your visitors are arriving. Here's why designing desktop-first consistently produces worse results.
What Good UX Actually Means for Your Bottom Line
UX isn't about aesthetics — it's about removing friction between a visitor and an action. Here's how to think about it in terms that connect to revenue.
The Anatomy of a High-Converting Landing Page
A landing page has one job: get someone to take an action. Every element is either contributing to that or working against it. Here's how the good ones are built.
What Is a Design System and Do You Need One?
Design systems sound like a big-company problem. For most small businesses, they're overkill — but design consistency isn't.
The Client Brief Template
A one-page PDF that helps you clarify your project before you talk to any developer. Covers goals, audience, scope, budget, and timeline. Fewer surprises, better outcomes.
Have a project ready to start?
Whether you need a full-stack application, a design refresh, or a technical partner who gets it — we'd love to hear about it.