Thoughts on building software that lasts
Insights on web development, design, Laravel, the TALL stack, and building software that matters.
Model Drift: When a Newer AI Model Makes Your Workflow Worse
Anthropic says Opus 5.5 is faster, cheaper, and more capable than Opus 5. But my workflows got worse. Better overall does not mean compatible with your workflow.
How to Know If Your Website Redesign Actually Paid for Itself
Most redesigns get judged on whether people like the new look. Here's the framework for judging whether it actually made or saved you money.
Your Business Probably Needs a Web Page, Not an App
A developer reverse-engineered a bloated travel app into a tiny web page. The story is a clean test for owners deciding whether to build an app at all.
Your Cancel Flow Is Now a Compliance Question. It Was Always a Trust Question.
New click-to-cancel rules in NYC and California make hiding the cancel button a finable offense. Here's what recurring-billing businesses actually have to change, and why it was good business anyway.
Why a Faster Website Can Feel Worse Than a Slower One
Harvard research found people value a service about 8% more when they can see it working. Why the instant result sometimes loses, and how to design the wait.
For Your Local Customers, the Phone Screen Is the Storefront
Most local customers find you on a phone and decide within seconds. Here are the mobile failures that cost NWA businesses the call, and how to fix them.
You Can Build the Website Yourself. Here's How to Know If You Should.
An honest decision guide for owners: when a DIY or AI-built website is the right call, and when the cheap path quietly costs you customers.
Why Every AI Startup Site Looks the Same (and When Yours Should Too)
A parody component library of startup design tropes hit 900+ points on Hacker News. The uncomfortable part: the tropes work. Here's how to decide which ones belong on your site.
AI Is Eating Your Google Traffic. Here's How to Get Cited Instead.
Sixty percent of searches now end without a click. Rankings matter less. Citations matter more. Here's what that actually means for your website in 2026.
The Web Accessibility Deadline You Probably Missed (And What to Do Now)
Title II hit April 24. Private sites face record ADA litigation. Here's what WCAG 2.2 actually means for your business — and where to start.
How Mattress Firm Increased Conversions 43%: What Your E-Commerce Site Is Missing
A breakdown of Mattress Firm's redesign strategy and the UX improvements that drove a 43% conversion lift—and how your e-commerce business can apply these tactics.
What Visitors See First Determines If They Stay (Or Leave Forever)
Most small business websites lose visitors in the first few seconds — not because of bad design, but because the first viewport fails to answer one simple question. Here's how to fix it.
Why Most Small Business Websites Look Like They Were Built in 2015
It's not a budget problem. It's not a skill problem. It's a timing problem — and it compounds quietly until the gap is embarrassing. Here's how to close it.
The Client Brief Template
A one-page PDF that helps you clarify your project before you talk to any developer. Covers goals, audience, scope, budget, and timeline. Fewer surprises, better outcomes.
Have a project ready to start?
Whether you need a full-stack application, a design refresh, or a technical partner who gets it — we'd love to hear about it.