Thoughts on building software that lasts
Insights on web development, design, Laravel, the TALL stack, and building software that matters.
Model Drift: When a Newer AI Model Makes Your Workflow Worse
Anthropic says Opus 5.5 is faster, cheaper, and more capable than Opus 5. But my workflows got worse. Better overall does not mean compatible with your workflow.
Three Sites Wrote 215,000 Fake Software Reviews. Your AI Assistant Is Citing Them.
A new report traced 7,534 AI citations for 'best software' recommendations. Six in ten pointed at sites most people would never trust on their own.
What Happens When a Customer Opens a Second Tab
A firm advertised '100% human, never AI' and got caught being entirely AI. What that says about the claims on your own website, and why I'm putting my name on this one.
When Google Stops Sending Clicks, What Is Your Website For?
AI now answers most searches before anyone reaches your site. Here is how a small business website's real job has changed, and what to build instead.
Before You Pay for SEO, Finish the Free Profile Google Already Gave You
Most Northwest Arkansas businesses pay for SEO while leaving their Google Business Profile half-built. Here's what to finish first, and why it wins more leads.
City-Level Keywords Aren't Local Enough Anymore
Whole-city local SEO is losing ground to neighborhood-level signals. Here's what actually moves rankings in 2026, from a shop that builds local pages for a living.
AI Is Eating Your Google Traffic. Here's How to Get Cited Instead.
Sixty percent of searches now end without a click. Rankings matter less. Citations matter more. Here's what that actually means for your website in 2026.
The Client Brief Template
A one-page PDF that helps you clarify your project before you talk to any developer. Covers goals, audience, scope, budget, and timeline. Fewer surprises, better outcomes.
Have a project ready to start?
Whether you need a full-stack application, a design refresh, or a technical partner who gets it — we'd love to hear about it.