Thoughts on building software that lasts
Insights on web development, design, Laravel, the TALL stack, and building software that matters.
Model Drift: When a Newer AI Model Makes Your Workflow Worse
Anthropic says Opus 5.5 is faster, cheaper, and more capable than Opus 5. But my workflows got worse. Better overall does not mean compatible with your workflow.
Kinetic Logos Are Trending in 2026. Most Small Businesses Should Sit This One Out.
Motion-first branding is real, but it costs more than agencies disclose. Here's when a kinetic logo earns its keep, and when it just burns budget.
Direct Mail Outperforms Email by 37 to 1. The Math Isn't Even Close.
Direct mail averages 4.4% response. Email gets 0.12%. Why physical marketing is winning again, and what it takes to make it pay.
Big Brands Are Going Scruffy in 2026. Should You?
The 'Imperfect by Design' trend is everywhere this year. Here's when handmade, raw branding works for a small business — and when it'll quietly cost you customers.
The Client Brief Template
A one-page PDF that helps you clarify your project before you talk to any developer. Covers goals, audience, scope, budget, and timeline. Fewer surprises, better outcomes.
Have a project ready to start?
Whether you need a full-stack application, a design refresh, or a technical partner who gets it — we'd love to hear about it.